Activated Play
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A product your customers keep, and keep thinking of you.

Activated Play creates premium co-branded toys and consumer products for brands who want a lasting place in their customers' homes. Made well enough to be kept, displayed and handed down.

The best brand moments end up on a shelf at home.

Advertising is seen once. A well-made object is seen every day. A truck on the mantel, a plush on the bed, a set on the coffee table: each one reminds a family of your brand long after a campaign has ended.

We design and produce these products with you, using your colors, your history and your people as the starting point. The result is something your customers choose to keep, and something your loyalists collect, give and pass on.

Many of the most loved brand toys have become annual traditions. Families look forward to the next edition, and the brand becomes part of the way they mark the season.

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Quality is how the brand is remembered.

A premium toy tells people what your brand stands for. We hold every product to a collector standard: solid materials, considered detail, accurate branding, working lights and sound where they add to the play, and packaging that feels like a gift before it is opened. Safety testing and compliance are part of the design process from the first sketch.

Durable plastic with die-cast accents

Faithful, precise brand finishes

Gift-quality packaging

Two ways to put your brand in a customer's hands.

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Available now

Toy trucks

The annual-edition truck with working lights and sound, built for children and adult collectors.

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Coming next

Plushies

Soft, giftable companions for the youngest members of the family, made to the same quality standard.

Our first program, designed to become a tradition.

An annual-edition truck, about 12 inches long, with a companion vehicle or two, LED lights, sound effects and collector-grade packaging. Designed for ages 6 and up, with the detail adult collectors look for.

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  • About 12 in. hero truck
  • 2 to 3 piece set
  • LED lights and sound effects
  • 3 AA batteries
  • Ages 6 and up

One team from first sketch to delivery.

We handle design, engineering, sourcing, quality and fulfillment, so your team has one point of contact.

Programs can be structured as a license, a co-branded supply arrangement or a retail program, whichever suits your brand and channels.

We plan each program as an annual edition, so the product builds a tradition rather than a one-time moment.

Tell us about your brand and your customers. We will come back with a concept.

Write to hello@activatedplay.com

hello@activatedplay.com