Available now
Toy trucks
The annual-edition truck with working lights and sound, built for children and adult collectors.
Activated Play creates premium co-branded toys and consumer products for brands who want a lasting place in their customers' homes. Made well enough to be kept, displayed and handed down.
Advertising is seen once. A well-made object is seen every day. A truck on the mantel, a plush on the bed, a set on the coffee table: each one reminds a family of your brand long after a campaign has ended.
We design and produce these products with you, using your colors, your history and your people as the starting point. The result is something your customers choose to keep, and something your loyalists collect, give and pass on.
Many of the most loved brand toys have become annual traditions. Families look forward to the next edition, and the brand becomes part of the way they mark the season.
A premium toy tells people what your brand stands for. We hold every product to a collector standard: solid materials, considered detail, accurate branding, working lights and sound where they add to the play, and packaging that feels like a gift before it is opened. Safety testing and compliance are part of the design process from the first sketch.
Durable plastic with die-cast accents
Faithful, precise brand finishes
Gift-quality packaging
Available now
The annual-edition truck with working lights and sound, built for children and adult collectors.
Coming next
Soft, giftable companions for the youngest members of the family, made to the same quality standard.
An annual-edition truck, about 12 inches long, with a companion vehicle or two, LED lights, sound effects and collector-grade packaging. Designed for ages 6 and up, with the detail adult collectors look for.
We handle design, engineering, sourcing, quality and fulfillment, so your team has one point of contact.
Programs can be structured as a license, a co-branded supply arrangement or a retail program, whichever suits your brand and channels.
We plan each program as an annual edition, so the product builds a tradition rather than a one-time moment.
hello@activatedplay.com